ZI-Techasia Solutions Ltd (ZI-LIFE), a business unit of Zuellig Industrial, which supplies ingredients and health solutions for the food and beverage industries, has recently launched Bite Wise in Thailand in June 2025.
Bite Wise is a meat alternative brand which is made using a new class of plant-based ingredients developed through proprietary Flow-Texturization Technology by Nexnoa. This cutting-edge process enables the production of plant proteins that:
- Offer the authentic texture and cooking versatility of real meat
- Use minimally processed soy flours (instead of protein isolates)
- Have a neutral taste with high flavor-absorbing capacity
- Are shelf-stable for over 2 years at ambient temperature
Bite Wise offers several health and functional advantages over conventional meat. It is made from 100% soy flour, providing a complete protein source and being high in fiber, while also zero in calories. In addition, it is minimally processed and contains no additives and isolates. In terms of product characteristics, Bite Wise delivers the “Essence of Meat” with a meaty, chewy texture and a hearty, satisfying eating experience. It also allows versatile cooking i.e. it can be prepared juicy, tender, or crispy. The product also easily absorbs sauces and spices deeply, making it ideal across a wide range of formats and cuisines.
ZI-LIFE currently offers different formats and shapes of Bite Wise and these include bulgogi, chunks, minced, bits which can be used in different quantities depending on menus. For packaging, ZI-LIFE offers 1kg for HORECA and QSR customers, and 10kg for industrial customers. Prices vary depending on MOQ.
ZI-LIFE is confident that it has a winning product as Bite Wise stands out due to its clean-label formulation using 100% soy flour with no binding agents or synthetic additives. Unlike many plant-based meats, it is shelf-stable at room temperature, eliminating the need for cold chain storage, and thus can save cost. Its ability to deliver an authentic meat-like texture gives it a strong edge over competitors in both taste and functionality.
To build awareness, ZI-LIFE is promoting Bite Wise with social media influencers as well as exhibit in major roadshows and tradeshows like Fi Asia.
ZI-LIFE is optimistic of the market for Bite Wise. In Thailand alone, the plant-based market has expanded by 12% this year primarily driven by flexitarian consumers who seek to reduce, rather than eliminate, their intake of real meat. With scalable production capacity, Bite Wise is well-positioned to meet the demands of large-volume buyers from the QSR and HORECA segments in Thailand and other Southeast Asian countries seeking to reduce real meat while maintaining high protein through hybrid solutions. The company will target retailers in the second phase of its expansion plan.
