Bord Bia and the European Union Launch US$4 million 3-Year Co-Funded Campaign to Showcase Premium European Beef and Lamb from Ireland Bord Bia, the Irish Food Board, together with the …
Popular Indonesian coffee-flavored candy brand, Kopiko has been stealing scenes in Korean TV and online Netflix series. Korean drama viewers have often watched celebrities popping the sweets into their mouths, …
A partnership between a smaller local entrepreneur with an MNC has set the tone for future collaboration between small and bigger players in the market. Tealive, known for its signature …
Vinamilk has recently been honoured with 5 awards at the 2026 World Dairy Innovation Awards, one of the dairy industry’s most prestigious international awards programs, held during the Global Dairy …
In Thailand, 7-Eleven has been working closely with brands to introduce premium high quality products to consumers. One example is a leading food manufacturer and distributor, KCG Corporation Public Co., …
In April 2026, Del Monte (Guangzhou) Trading Co., Ltd. (Del Monte), the Kikkoman Group’s sales company for Del Monte processed food products in China, has commenced sales of pineapple slices in …
China is an attractive market for global food and beverage brands, however it has become extremely competitive to the extent that they need to partner with locals to better tackling …
Yili Group has recently launched its 2026 signature global campaign ‘Taste the World with Yili and Discover a Better Life’ in Indonesia. As one of 5 worldwide destinations, the brand …
Korean pop group BTS has collaborated with OREO to launch Limited Edition OREO BTS Cookies, a brown sugar–pancake flavoured OREO cookie created by BTS and dedicated to BTS fans. The …
Singapore’s hospitality sector is emerging as one of Asia-Pacific’s most progressive markets for sustainable egg sourcing, with nearly two-thirds of leading hotel groups now pledging to source only cage-free eggs …
Vietnam’s leading nutritional dairy supplier, Nutifood has officially announced that its proprietary FDI Formula for digestive and immune support has been granted a patent by the US Patent and Trademark …
Osotspa’s current product premiumization strategy seems to misalign with the existing state of the energy drinks market. This approach does not fit well with Thailand’s highly price-sensitive energy drinks segment. …
In the Philippines, the home country of Jollibee, the fast food giant is turning its Kids Meals into collectible items with the launch of the Pokémon Evolution Surprise, a limited …
Global pet food producer, i-Tail Corporation Plc (ITC), a subsidiary of Thai Union Group, has recently unveiled its 2026 innovation strategy, aiming for new products to contribute 15% of its …
In February, Yuzu fans in Malaysia got to enjoy the distinctive, authentic flavour and aroma of yuzu, the Japanese citrus fruit, brought from Umaji Village in Kochi Prefecture, near Japan’s southern …
NOWWA Global HK Limited (NOWWA Coffee) has unveiled plan to develop the Malaysian market via a strategic cooperation agreement with Reveillon Champ Sdn Bhd, a subsidiary of VCI Global. The …
In December, Pepsi and 7UP have teamed up again with Disney to launch the Zootopia 2 campaign, bringing the movie’s thrilling chase and adventure to life under the brand message ‘Zero Sugar …
SABECO, Vietnam’s national beer company, has picked up multiple international beer awards, all thanks to its push towards product diversification and premiumization. In November, SABECO won Gold Medal for its 333 …
Thailand, which was earlier reported to have one of the lowest per capita consumption of canned tuna, has witnessed an 8% growth in this category as more Thais become health …
Magnolia, the flagship ice cream brand of F&N, has been named the winner of the Superbrands Thailand Award 2025 for the 2nd consecutive year. The award reaffirms the brand leadership …
A 2025 Consumer Survey released recently by Superbrands Singapore, the largest international brand awards programme, highlighted that 44% of Singaporean consumers would consider switching brands due to higher living costs, …
