In the Philippines, the home country of Jollibee, the fast food giant is turning its Kids Meals into collectible items with the launch of the Pokémon Evolution Surprise, a limited period toy promotion featuring Pokémon.
From 1 February to 31 March, every Jollibee Kids Meal will include one Pokémon toy hidden inside a surprise box. Customers can collect 10 different figures, featuring well-known Pokémon and their evolved forms such as Pichu and Pikachu, Psyduck and Golduck, Munchlax and Snorlax, Vulpix and Ninetales, and Riolu and Lucario. The new Jollibee Kids Meal Pokémon Evolution Surprise contains 10 Pokémon, 5 in their single-stage form, and 5 in their evolved forms.
The promotion by Jollibee aims to make family dine-out more engaging while creating excitement and surprise to the kids.
According to Dorothy Ching, Vice President of Marketing for Jollibee Philippines, “Pokémon is one of the most loved franchises in the world, enjoyed by both children and adults. With the Pokémon Evolution Surprise, we’re bringing that excitement to families in a fun, unexpected way. Kids will love discovering which Pokémon they get, and adults can relive a bit of their childhood, making every meal a little adventure.”
Each Pokémon figure comes with a Poké Ball or Great Ball attached with a clip, allowing fans and children to attach the toys to bags or display them at home.
The Pokémon Evolution Surprise is available nationwide with every Kids Meal until 31 March.
Pokémon is a global entertainment franchise that offers video games, animation and movies, merchandise, apps, and the Pokémon Trading Card Game.
