Betagro Public Company Limited (Betagro), a leading integrated food company in Thailand, has boosted its presence in active lifestyle sports with its inaugural HYROX sponsorship.
This initiative supported 7 athletes at BYD HYROX Bangkok 2026 held from 13 to 16 August 2026 and reinforces the company’s concept, ‘Betagro, The Better Match,’ which aims to nourish both ‘athletes’ and ‘audiences’ with quality food from Betagro.
Betagro’s entry into HYROX sports sponsorship shows its commitment to supporting active lifestyles, especially athletes requiring strength and endurance for competition. Through this sponsorship, the company supports athletes with premium S-Pure food products that adhere to S-Class Quality standards and are sourced from animals raised 100% naturally without antibiotics, hormones, or growth stimulants. S-Pure products provide high-quality nutrition to fuel athletes throughout their preparation and performance. Simultaneously, Betagro also offers sports fans a range of food products at the event to boost their energy.
BYD HYROX Bangkok 2026 held at Queen Sirikit National Convention Center (QSNCC), attracted more than 20,000 attendees from Thailand and abroad.
Ririnda Tangtatswas, Chief Strategy & Innovation Officer of Betagro said, “Betagro believes HYROX athletes require not only intense training, but also nutritious food to build the strength needed to overcome every obstacle in the race. We are proud to be the ‘Protein Partner’ supporting all athletes with quality, protein-rich food from Betagro. Recognizing that the power of cheers can also drive victory, we are dedicated to providing better food for both athletes and fans under the ‘Betagro, The Better Match’ concept, supporting active lifestyles and inspiring Thai people to prioritize their health sustainably.”
This initiative marks another milestone in Betagro’s efforts to support athletes, health-conscious consumers of all lifestyles through quality products and sports initiatives, while fulfilling its commitment to delivering better food for sustainable life to all.
S-Pure food products are premium quality meat and food products which include pork, chicken, fresh eggs as well as processed food products made from animals that are raised in a clean healthy environment free of antibiotic uses.
