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Try imagining a world without color in food and beverage products ! Without color, it is certainly hard for consumers to assess food or beverage products in terms of perception of taste, texture and quality.
Color adds sensory or visual appeal making a food product delectable in the eye of the consumer. Color also allows consumers to know that the food is freshly prepared or sourced, cooked or not, or whether it uses the right ingredients and in the correct proportion.
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