Agrocorp International, a Singapore-headquartered global agribusiness, has recently announced the launch of Herbyvore™ Protein Powder through its consumer nutrition brand, Herbyvore. The launch marks a strategic step in Agrocorp’s expansion into consumer wellness, drawing on the company’s established plant protein sourcing and processing capabilities across more than 50 countries.
The announcement signals Herbyvore’s broader ambition to build a protein lifestyle platform for Southeast Asia. The Protein Powder launch represents the first phase of its broader category strategy which will include additional product categories like protein-fortified snacks and protein-enriched everyday staples which will be launched in the coming months.
Plant protein has faced persistent adoption barriers, including digestive discomfort and inconsistent sensory quality, which have limited its integration into daily consumption habits. Herbyvore’s formulation is designed to address this gap through a complementary pea and rice protein blend, engineered for a fuller amino acid profile, combined with a clinically studied digestive enzyme intended to support protein digestion and reduce the gastrointestinal discomfort commonly associated with plant-based proteins.
The formulation maintains a concise ingredient list and is vegan, gluten-free, and made with non-GMO ingredients. Each production batch is independently tested for heavy metals, in line with the brand’s stated commitment to formulation transparency.
The initial range of Herbyvore™ Protein Powder comprises 5 flavor variants – Coffee, Matcha, Chocolate, Berries, and an unsweetened Naked Protein — developed for integration across a range of dietary preferences and daily use occasions. Naked Protein, positioned as a neutral, versatile base for shakes, cooking, and baking, is supported by a recipe development partnership with Anna Lees, culinary expert, nutritionist, and founder of Culinova Consulting. Anna Lees said, “What I love about Herbyvore’s Naked Protein is its quality and versatility — it blends into practically anything without the gritty texture or heavy aftertaste often associated with plant protei. “It is simple, clean nutrition designed for real life.”
Herbyvore’s position is distinguished by the infrastructure of its parent company: Agrocorp International which sources and processes plant protein at scale across its global operations. This existing supply chain capability provides a foundation for Herbyvore’s planned category expansion, differentiating the brand from newer market entrants operating without comparable sourcing and manufacturing infrastructure.
Vishal Vijay, CEO of Agrocorp International said, “We are building a protein lifestyle brand that can meet people throughout their day — from the morning shake and the snack in their bag to the noodles on their table — with the same commitment to clean formulation, enjoyable taste and real functionality.”
Herbyvore™ Protein Powder will be available in 460g-1kg tubs and single-serving sachets through the Herbyvore website as well as other online sites like Shopee, Lazada and TikTok Shop. The recommended selling price is S$45 (US$35.30) for the 460g tub which can offer up to 10 servings. According to the product packaging, the new protein powder drink offers bloat-free, gut-friendly formulation that offers a good source of fibre and amino acid with no added sugar, artificial flavor or coloring.
