F&B Nutrition Sdn Bhd, a sister company of Nuri Food Solutions, has launched a new sauce brand called CremeSauce targeting at both consumers (retail) and food services.
According to Kuang Ming Ming, Chief Commercial Officer of F&B Nutrition, “This new brand was developed in response to a clear gap we identified, i.e. Malaysians always have a deep love for food, and no longer satisfied with the basics. They are actively seeking ways to elevate every bite.”
In addition, fast food chains are also tapping into this trend by launching sauces in tubs to excite customers and drive consumption. “We saw this opportunity to launch CremeSauce, to meet the needs of both our consumers and customers (food services).”
Currently, CremeSauce comes in 3 suitably sized formats to serve different needs – 25g tub for on-the-go portability and single-serve convenience; 80g stand-up pouch ideal for both personal and family use; and 1kg pouch for food service operators equivalent to about 50-60 servings. The product has a shelf life of 12 months when stored properly.
The uniqueness of CremeSauce when compared to other similar sauces is in its formulation. CremeSauce is dairy-based to give it creaminess and its texture is specifically engineered to perform across 3 different applications – dipping, dressing and spreads. CremeSauce offers trend-forward flavors like Mala, Honey Garlic and Nacho Cheese which are found to be very suitable when pairing with fried foods, fresh salads, grilled dishes, sandwiches, crackers and others across any meal and snack occasions.
CremeSauce is also conveniently packed in tub and pouch to allow portion control and ensures less wastage. Available in tubs, one simply has to squeeze the required amount and dip or spread to your food to enjoy that flavorful bite.
Ming Ming added that CremeSauce target consumers are food lovers primarily Gen Z who are redefining what eating means today as they seek new eating experiences to keep meal times exciting. She added, “CremeSauce is designed to be an everyday go-to-sauce, the one they reach for when dipping nuggets with friends or dressing a quick lunch salad or spreading onto toast before heading out.”
CremeSauce is currently available on online platforms like Shopee and Lazada as well as in food services and retail establishments in Malaysia.
