Thailand-based Tae Nguan Tai Co., Ltd has launched a unique Fish Cracker in Cherry Blossom Flavour under the QRU brand in February 2026.
This new product is part of the company’s Fufu fish cracker portfolio, offering a distinct aroma with original and spicy flavors.
The new product, debuted at THAIFEX – Anuga Asia 2026, is available in 35g plastic pouch packaging and with a recommended selling price of Bt 55 (US$1.64). It has a shelf life of 12 months from date of manufacture.
Unlike conventional fish crackers that mainly focus on savory seafood flavors, Fufu Fish Crackers with Cherry Blossom Flavor combines real fish with the delicate floral aroma of cherry blossoms, creating a unique sweet and aromatic taste experience. The product offers a light, crispy texture and an innovative flavor profile that appeals to consumers seeking new snack experiences.
According to Maytawee YK, Sales Manager of the company, “This product is made from real fish, and it provides fish protein while delivering a crispy and enjoyable snack experience. It features a delicate sweetness and the pleasant fragrance of cherry blossoms, creating a distinctive flavor that is both memorable and enjoyable.”
The primary target consumers for this snack are the Gen Z and Millennials who love to explore enjoy new and innovative snack flavors. The product is also suitable for families, office workers, and consumers seeking premium snack experiences.
Tae Nguan Tai Co., Ltd is actively seeking to expand distribution by partnering with retailers, importers and distributors in key international markets which include South Korea, Japan, Singapore, China and other Asian countries. It is also eyeing on export to Europe and the Middle East.
