Sappe PCL, a major producer of fruit-based drink in Thailand has officially launched its new Mogu Mogu global campaign called ‘Life’s too Short, You Gotta Chew’ for its Snackable Drink, a category created by the company itself in which the juice drink has chewable nata de coco, aloe vera or other bits and pieces to make drinking more palatable.
Featured products in the campaign include Mogu Mogu, Sappe Aloe Vera, Sappe Beauti, and the company’s newest innovations designed with a strong focus on quality, taste, functionality, health benefits, and environmental responsibility, to meet the evolving preferences of today’s global consumers.
The ‘Life’s too Short, You Gotta Chew’ campaign made its global debut at the THAIFEX-Anuga Asia 2025 event, supported by 3 vibrant new TV commercials. The campaign highlighted Mogu Mogu’s playful, upbeat personality and connects with today’s young consumers who seek Social Connection, FOMO (Fear of Missing Out), Instant Gratification, and a lifestyle filled with fun and spontaneity.
The company is currently working with key partners in major international markets including South Korea, Philippines, France, and UK to expand the campaign’s global reach and deepen engagement with Mogu Mogu’s growing fan base. The company aims to significantly increase international brand engagement by the end of this year.
Piyajit Rackariyapong, CEO of SAPPE said, “We don’t just export beverages. Our mission is to build a brand from Thailand that leads with innovation, offers new excitement and drinking experiences to consumers, and brings positivity into people’s everyday lives.”
