Nutrifood Indonesia has recently launched HiLo Protein Granola which contains collagen, the first of its kind in Indonesia.
The new product in ‘Berry Berry Honey’ flavor and in 150g red pouch packaging offers a mix of oats, nuts, dried fruits and a drizzle of honey. The product boasts of rich content of protein (8g) with 500mg of collagen per serving. It also contains high calcium and fibre suitable for both athletes and sports enthusiasts, as well as normal people.
The product, priced affordably at around Rp 40,000 (US$2.30) can be categorised as a functional/nutritional snacks offering consumers a convenient option to support their protein and dietary needs on-the-go, or can be added to milk or smoothie.
It can be consumed daily and contains low sugar and fat. The launch is timely as it coincides with the upcoming Ramadan period in Indonesia where extra goodness and nutrition in food, eaten on-the-go or prepared conveniently, is in high demand.
