New products made from dates (kurma) filling up Malaysian supermarket shelves

During the festive period of Eid, supermarket shelves in Malaysia are filled with goodies particularly those made from kurma or dates.
To capitalise on this trend, URC Malaysia has launched its limited edition Jack ‘n Jill NIPS in kurma (dates) variant in celebration of the Eid festival. NIPS is a range of chocolate-covered peanut. The new Jack ‘n Jill NIPS Kurma is a delicious kurma-flavour chocolate wrapped in a colourful candy-coated shell. It is offered in a 62g plastic packaging and can be sold individually or in a carton box of 12.
“Expect a burst of sweet caramel-y date flavours complemented by rich velvety milk chocolate when you crunch into a handful of these kaleidoscope of colours. The intense flavour of dates bring out the rich milky chocolate and teases the palate. The combination is a party in one’s mouth – a delicately crunchy outer layer bellying a decadent chocolate accented with a sweet fruity essence.”
With this kurma version, Jack ‘n Jill NIPS now has 5 variants with 4 existing favourites namely Peanut, Raisins, Peanuts and Raisins and Cookies & Crème. To launch this new Jack ‘n Jill NIPS edition, a campaign called ‘We’re All In Eid Together’ #EidWithNIPS has been crafted.
Emmanuel B. Puno, Senior Vice President of URC Snack Foods for Indonesia, Malaysia and Singapore said, “It is impossible to turn a closed eye to the global pandemic that has hit our world this year. We hope NIPS Kurma can bring some kind of lightness and colour in these trying times for all. We want our customers to continue celebrating the good times intimately with close family as we join efforts with the rest of the world to fight this pandemic.”
Eating dates has been religiously encouraged for muslims during the sacred month of Ramadan.