With air fryers now available in 42% of Malaysian households, the trend for fast, convenient home-cooked meals has never been stronger. Responding to this growing shift towards modern and convenient cooking, Nestle Malaysia has launched its new MAGGI® Air Fryer-friendly range of recipes for incredible “perap”, featuring a new Satay variant alongside its repositioned marinade range. This marks Malaysia as one of the first markets globally to introduce this innovative range designed for air fryers, offering the authentic taste of Malaysian favourites made easy.
The new MAGGI® Air Fryer range is made with fresh, high-quality ingredients, and these marinade pastes are crafted by MAGGI’s chefs true to the way they are traditionally prepared, to deliver the authentic taste of local dishes with culinary expertise, as if cooked from scratch. With no time-consuming steps required, they offer a convenient solution in just 2 easy steps: Marinate and Air Fry, making it easier than ever to serve beloved local flavours, even on the busiest of days.
Juan Aranols, CEO of Nestle Malaysia said, “As air fryers become a staple in more homes, we are pleased to innovate with solutions that deliver on our promise to make delicious meals even more accessible to Malaysians. The MAGGI® Air Fryer range embodies Nestle’s purpose of unlocking the power of food to enhance quality of life, allowing busy individuals and families to enjoy the flavours that they love with easy preparation. This launch reflects our deep bonds with Malaysian households and our ongoing commitment to continue enriching cooking experiences that are well-attuned with today’s lifestyles.”
Ivy Tan Link Cheh, Business Executive Officer of MAGGI® Malaysia explained the this new ‘Perap’ series helps many Malaysian who love home-cooked meals, but do not have the skills or the luxury of time to prepare them from scratch. It simplifies the process by embracing the convenience of modern kitchen appliances.
The new MAGGI® Air Fryer-friendly “perap” marinade series features 4 Malaysian flavours, each crafted with fresh ingredients and a rich blend of traditional spices. They are Ayam Goreng Berempah (Seasoned Fried Chicken); Ayam Percik (Spicy Grilled Chicken); The Black Pepper; and Satay.
The MAGGI® Air Fryer-friendly marinade mixes series is now available at major hypermarkets and supermarkets nationwide at a recommended retail price of RM4.90 (US$1.15) per pack, with a serving size of 6 portions.
