Premium European coffee producer, Moccona has launched its liquid espresso coffee sachets in Malaysia and Singapore, six months after launching the product in nearby Australia.
The single-serve concentrated coffee sachet has been released in 3 blends namely medium roast, dark roast, and caramel – and all contain 100% Arabica beans.
Each box contains 8 sachets of espresso that can create the beverage when mixed with 150ml of water or milk.
General Manager of JDE Malaysia, Fiona Tan said the launch of the product in the region comes amid growing demand for portable, simple to use products. “Consumer preferences are increasingly shifting toward personalised, portable, and time-saving formats. With this innovation, Moccona is responding to evolving coffee habits, offering new versatility for consumers seeking options that balance quality, taste, and speed,” added Ms Tan.
As part of the release, Moccona has also released a variety of recipes designed to show the versatility of the sachets to consumers, including a Hot Flat White from the medium roast, an Iced Spanish Latte from the dark roast, and an Iced Caramel Latte from the caramel blend.
JDE Peet’s is not the only brand looking to capitalise on the growing liquid espresso market. Another player, Nestle also releasing its Liquid Espresso Concentrate in markets around the world over the course of 2025.
In a research commissioned by JDE, it was found that the product as of May 2025 made up just 0.4% of the global espresso market, however research from Nestlé found 50% of North Americans who drink coffee enjoy a cold beverage as their first of the day.
