Awfa Morrich, previously known as AWG Flying Store, launched an interesting product in 2025 made from a unique blend of Arabica coffee, green coffee, and moringa, with natural sweetness from stevia and a rich, creamy hazelnut flavor.
Called ‘Flush Coffee’, it has no white sugar or dairy ingredients, making it suitable for health-conscious consumers or those with medical conditions such as lactose intolerance or suffering from diabetes.
According to Abdillah Mu’az, Marketing Manager of Awfa Morrich, regular consumption of Flush Coffee can support natural detoxification of the intestinal system, help reduce blood sugar level, and promote healthy blood circulation. This product offers the full coffee experience yet helping to maintain overall wellness.
Mu’az elaborates that Flush Coffee is a Malaysian-made innovation that combines the goodness of moringa with the enjoyment of coffee. “Although raw moringa can have a bitter taste, we’ve developed Flush Coffee to make it pleasant and easy to consume on a daily basis,” added Mu’az.
The company also aims to make its healthier coffee affordable and allowing people from all walks of life to enjoy the benefits of moringa without paying a fortune.
Flush Coffee is currently available in the original hazelnut flavor packed in a 200g premium resealable pouch and selling at RM19.90 (US$4.81) before promotional discount.
Flush Coffee has received positive feedback from consumers in Malaysia and Singapore, and the company plans to expand its distribution via online and strategic retail and distributor partnerships across Southeast Asia.
