Vietnam’s processed meat producer, Masan MeatLife Corporation aims to boost its revenue by 8-14% to reach approximately Dong 8.75 trillion (US$341 million) in 2025.
This is in line with the company’s expansion of its processed meat and pork production. Masan MeatLife also plans to launch ‘Meat Corner’ at WinCommerce stores, targeting processed meat sales of 20% in 2025, up from 16.6% currently. The company also aims to increase the value of each slaughtered pig to Dong 10 million (US$390), a 10% increase by improving raw material utilization.
In 2024, Masan Meatlife’s revenue grew 9.5% year-on-year to Dong 7.65 trillion (US$298.3 million), with the 4th quarter (Q4) revenue rose by 24%. Fresh and processed meat revenue grew 15.4%, while the farming segment dropped 7.3% due to restructuring efforts.
