The Laughing Cow, one of the world’s leading cheese brands renowned for its commitment to healthy snacking, has partnered with children’s edutainment theme park – KidZania Singapore, to launch ‘The Laughing Cow Cheese Factory’.
Located at KidZania in the Sentosa Island, The Laughing Cow Cheese Factory encourages kids to learn the art of cheese making via various interactive activities, thereby engaging them in a fun-filled environment.
The Laughing Cow Cheese Factory provides hands-on experience, wherein children can learn the intricacies of making soft and creamy The Laughing Cow Cheese. Through role-play, young cheesemakers explore the art of crafting cheese, understand the importance of selecting high-quality ingredients, learn about the innovative and hygienic processes and discover how The Laughing Cow cheese is a nutritious and delicious snack.
The factory also aims to build brand awareness for Laughing Cow as a nutritious and accessible snack for children and families. In Singapore, the brand only uses high-grade ingredients like cow’s milk and has no vegetable oil, no added preservatives or artificial colours, making it a protein- and calcium-rich snack for children.
Highlighting the importance of balanced diets, this educational journey is aimed at inspiring young minds while fostering critical thinking and motor skills through role-playing activities. At The Laughing Cow Cheese Factory, children will interactively learn about the importance of a healthy diet and good quality sources of nutrition, a vital element for their growth and development. At the end of the session, each child will proudly earn the title of “The Laughing Cow Certified Cheesemaker,” making the experience both fun and memorable.
Alamjit Singh Sekhon, General Manager, Bel Southeast Asia said, “Our collaboration with KidZania Singapore reflects our commitment to promote nutrition and education in ways that are interactive, enjoyable, and memorable. Through The Laughing Cow Cheese Factory, we aim to engage children and their families in a playful manner while emphasising the importance of a balanced diet. This initiative embodies The Laughing Cow’s global philosophy of providing accessible, nutritious, and enjoyable food ‘for all, for good’.”
The Laughing Cow offers a range of products that include The Laughing Cow Creamy Cheese Triangles, Cheez Dippers, Belcubes, Cheese Slices, Cheese Spread in Tub and other Bel brands like BabyBel and Kiri. These products are available at leading supermarkets in Singapore.
The Bel Group owns a a diverse portfolio of brands which include The Laughing Cow, Kiri, Babybel, Boursin, and Nurishh amongst others with sales exceeding €3.6 billion (US$3.9 billion) in 2023.
