Malaysian spice producer, Maker Recipe Sdn Bhd plans to go global with its traditional spice brand, Cap O, within the next 3 years with a modest investment of RM1.7 million (US$400,000).
Maker Recipe CEO Aimi Syairah Md Zin, said the initial investment will increase its production capacity and strengthen certification, research, digitalisation, and branding, ensuring the company is prepared before commencing exports.
The company strategy is to build a solid domestic foundation to enable the brand to compete sustainably on the global stage without compromising on product quality or supply capabilities. Syairah said, “We do not want to venture abroad unprepared. When Cap O enters the global market, we want to be ready — from production capacity and certification to the supply chain.”
About RM700,000 (US$171,000) of the investment will be used to upgrade production machinery while RM500,000 (US$122,000) will be used to improve factory facilities. The remainder will be allocated for research laboratory development, digital marketing, branding, and export preparations.
Syairah said the company’s factory, which currently produces about 80 tonnes of spices per month has reached its maximum capacity. Additional new machinery is needed to meet rising demand while supporting its export plan.
Maker Recipe has established its own research laboratory in collaboration with Universiti Malaysia Perlis (UniMAP) to test every product formulation before launch to ensure consistency. This includes adjusting raw material usage without altering the recipe’s original taste.
Cap O core strength lies in its traditional secret Malay recipes handed down over more than 2 decades. This will be preserved even as the company leverages modern technology and innovation in its production processes.
Sayirah added, “Consumers still seek authentic flavours and heritage. That is why we combine food science with traditional recipes, ensuring that every Cap O product delivers the same taste.”
Maker Recipe is also accelerating its digital transformation by adopting an integrated management system that connects operations across Peninsular Malaysia from Jitra, Bukit Kayu Hitam, Ipoh, Pagoh to Rawang. The company will also utilise latest technologies like AI, real-time inventory systems, Google Analytics, and GPS-based delivery scheduling to enhance operational efficiency.
The company has received strong interest from Middle Eastern customers, however it will prioritise on securing international certification first while strengthening its local market position before venturing overseas.
