US-based Slim Chickens is making its official debut in Asia with the launch in Malaysia, opening its 2nd outlet at NU Sentral, Kuala Lumpur.
The fast-casual dining brand via its master frachisee, Slim Chickens Malaysia, opened its first outlet in SS15, Subang Jaya, in 2025 but it has plans to open another 9-12 stores in the country over the next 2-3 years.
According to its Marketing Director, Shuen Chiu, “We are not a fast food chain, Korean-fried or grilled chicken restaurant. Our focus is on creating light, crisp, flavourful, juicy tenders from authentic fresh chicken tenders, paired with a variety of 12 house-made sauces, in an environment that is fun to hang out with friends and family alike.”
She said a huge part of Slim Chickens is about Southern hospitality — kindness, warmth, building and welcoming communities into our “home”. It will build on that in addition to its product focus.
She said Slim Chickens Malaysia has obtained its halal certification and will maintain stringent controls across its entire supply chain, from sourcing halal-certified ingredients to food preparation and kitchen operations.
Globally, there are more than 300 Slim Chickens outlets with the UK and the EU being the fastest growing markets. It also plans to expand in Poland, Saudi Arabia and the Philippines.
