Mixue Malaysia is gradually rolling out cold chain-upgraded products while simultaneously carrying out a cold chain training program in West Malaysia.
More than 10 professional trainers from Mixue’s headquarters in China traveled to Malaysia, providing on-site support.
According to Teh Hwa Chun, Central Region Area Manager of Mixue Malaysia, “We are upgrading our fruit ingredients from room-temperature storage to a full cold chain system. All these efforts are ultimately aimed at delivering a product experience of Real Ingredients, Fresh Flavors and Pure Taste to consumers.”
In 2026, Mixue launched its quality upgrade strategy to meet growing demand for high-quality beverages at accessible prices with Malaysia as a key market. As part of this initiative, cold chain products are being rolled out across West Malaysia, with ingredients flash-frozen at -35°C and delivered via a -18°C cold chain—ensuring freshness from source to store.
The first upgraded products are Fresh Punched Orange and Taro Grape Tea.
