Yobe (Yoghurt Beku) Malaysia, a locally-owned frozen yoghurt brand, has released plan to open 7 additional Yobe Crafted outlets by end-2026, followed by expansion into key markets across Peninsular Malaysia, Sabah and Sarawak.
This rapid pace of growth is astounding as it was launched only in June 2026, but now already has 5 Yobe Crafted outlets and 17 Yobe Mini-App-to-Cup Vending units.
CEO of Yobe Malaysia, Leon Tang said, “The encouraging response during our first 3 months has strengthened our confidence in Yobe Malaysia’s growth potential. We are ready to scale our multi-format business model and work towards 32 Yobe Crafted outlets nationwide by the end of 2027.”
The expansion is built around a multi-format model comprising Yobe Crafted outlets, Yobe Mini App-to-Cup Vending units and Yobe Crafted Flagship locations. The formats allow the brand to serve different consumer occasions while widening access to its frozen yoghurt and dessert range. Flagship locations carry the full menu as well as new product innovations and exclusive hidden menus.
Yobe Malaysia positions its premium halal Greek-yoghurt-based swirl as an affordable luxury for everyday indulgence. “With the injection of fresh capital, this allows us to seamlessly integrate our Yobe Crafted retail outlets and Yobe Mini vending ecosystem into our Yobe App, this digital integration is the catalyst that accelerates our grand vision: pioneering Southeast Asia’s very first App-to-Cup frozen yoghurt and dessert brand,” added Leon.
