Malaysia-based Sirehemas Pharma Sdn Bhd (Sirehemas), in collaboration with Japan-based Euglena Co Ltd (Euglena), had unveiled plan to to sell more than 236,000 units of its latest health products namely Euglena Royal Algae Drink and Euglena Collagen Shot — across Malaysia, Indonesia and Singapore this year.
Sirehemas Executive Director Nik Juzailah Juhari said the products are currently sold exclusively through online platforms such as Shopee and TikTok, and the company plans to expand into pharmacies and convenience stores.
Ms Juhari said, “We are targeting sales of 36,000 boxes in Malaysia, while sales in Singapore and Indonesia are projected to reach 100,000 boxes each this year. For now, we are focusing on exporting. These products are suitable for individuals aged 35 and above as a daily dietary supplement, and they are priced between RM180 (US$41.80) and RM240 (US$55.65).”
She mentioned that the products have also been successfully exported to Cambodia and Japan.
The launch also marks the official introduction of Euglena-based supplement — a type of microalgae containing 59 essential nutrients known to boost immunity and support detoxification.
The partnership between Sirehemas and Euglena exemplifies the synergy between Malaysian innovation and world-class Japanese biotechnology. This is timely as the global health, wellness and beauty industry continues to grow rapidly, driven by increasing demand for natural and science-backed products, added Ms Juhari.
