South Korea’s confectionary giant Orion Corp. is launching its popular snack ‘Kkobuk Chip’ in Vietnam and India.
Already, it has set aside US$7.6 million to localise its production in Vietnam and India for the snack product. However, the product name has been changed to ‘Masita’ in Vietnam to match the popularity of Korean culture. Masita literally translates to ‘delicious’ in Korean.
In India, the snack has been released under the same product name ‘Turtle Chips’ as those exported to the US, Australia, and the UK. Orion has also developed a total of 5 flavors that reflect the Indian palate, including Mexican lime, sour cream and onion, tangy tomato, masala and spicy devil.
Orion plans to retain its No.1 position in the Vietnamese snack market with products like ‘Ostar’ (known as Poca Chips in Korea) and ‘Swing Chips’. In India, the company aims to open up a new snack market with Turtle Chips.
Kkobuk Chip was first introduced in South Korea in 2017 and are currently sold in more than 23 countries which include the US, Australia, the UK and Singapore.