Lamb Weston, a global leader in frozen potato products, is celebrating its 75th anniversary by bringing in its restaurant-quality crispy fries for retail sales in Singapore. This also marks the brand’s first retail entry into Southeast Asia.
Lamb Weston will bring in 4 distinct fry styles to Singapore, each designed to deliver crispy perfection every time. The variants are as follows:
- Original Fries: Classic skin-on cut for a rustic, hand- cut appeal and authentic potato flavor
- Grill Fries: Bold crinkle grooves seasoned with salt and pepper for a crunchy exterior and fluffy interior
- Ziggy Fries: Signature zig-zag cut with deep ridges for unbeatable crispiness
- Potato Dippers: Unique scoop-shaped fries perfect for dipping, sharing, and adding fun to any meal
Each fry is coated with Lamb Weston’s exclusive Stealth™ batter, an invisible, innovative coating that locks in crispiness for up to twice as long as regular fries – whether cooked in the oven or air fryer. All products are Halal-certified, vegan, and gluten-free, catering to diverse dietary preferences.
The entry into Singapore’s retail, now exclusively available at FairPrice stores, also marks the brand’s first retail entry into Southeast Asia.
Lamb Weston also goes beyond product innovation with its sustainable packaging. The new retail packs are 20% thinner and contain at least 60% bio-renewable polyethylene made from used cooking oil, cutting their carbon footprint by around 30% compared to conventional packaging. This initiative supports the company’s global sustainability targets to halve food waste and reduce carbon emissions by 25% by 2033.
US-based Lamb Weston is a leading global supplier of frozen potato products, serving both the foodservice and retail industries. Today, Lamb Weston operates 27 plants worldwide and serves customers in more than 100 countries – bringing the world together with our fries.
