Kamu Kamu Co Ltd, a tea beverage brand, has unveiled plan to open more stores in major provinces across Thailand.
Thailand’s tea market was valued at Bt 26 billion (US$794 million) in 2025, with the bubble tea segment accounting for almost 25% of the segment, said Tinkrit Sintatasopon, CEO of Kamu Kamu.
Kamu Kamu generated sales of Bt 600 million (US$18.3 million) in 2025. Sintatasopon emphasised that its consumers particularly working adults and the younger generations, are prioritising on premium quality, superior ingredients, and enjoyable drinking experiences.
Kamu Kamu is constantly innovating its products and expanding its network to include locations near to universities, medical centres, and malls in major provinces such as Chiang Mai, Khon Kaen, and Chonburi.
Presently, Kamu Kamu has 200 stores with 80% located in Bangkok. It aims to have 300 stores within 3 years. It is also looking to expand to Southeast Asian countries, China and the US. It currently has 1 store in Cambodia and 4 stores in Laos.
Kamu Kamu also reveals plan to launch a new sub-brand beverage in the 2nd half of 2026 targeting Gen Z consumers.
