With the global warming, countries like China is experiencing a longer, hotter summer climate resulting in consumers wanting to have a quick fix to their thirst and other cravings. One of the most popular refreshment during this time of the year is ice cream.
US-based food giant General Mills, which owns the Haagen-Dazs brand, sees significant opportunities to grow its ice cream business in China.
Peter Everett, Vice President of Marketing at General Mills International said, “In the long term, we think there’s a lot of growth in the Chinese market. We see that our business can grow double and triple of what it is today.” And as such, General Mills is all set to further invest in mainland China market.
The food giant also hopes its new ice-cream range can bring global consumers closer together. This summer, Häagen-Dazs has teamed up with world-renowned pastry chef Pierre Hermé for its new launch, a macaron ice cream range. This new product is now available on Chinese market after its launch in France and the UK. Also, for the first time in 6 years, a representative of its parent company, General Mills has flown to China for the product launch.
China has now been identified as one of the company’s future priority market for ice cream.