Fraser and Neave Holdings Bhd (F&N) plans to expand its product range to include butter, cream and yoghurt, viewing these as additional opportunities beyond fresh milk, depending on the success of the F&N AgriValley.
F&N CEO Lim Yew Hoe said the F&N AgriValley is currently in its Phase 1 stage, and it is important to produce local butter to replace the imported varieties currently used by the industry, while locally produced cream, which is widely used in hotels, can also help reduce reliance on foreign supplies.
Lim mentioned that the company is now looking at committing a substantial investment to achieve its goal, however no further information has been disclosed.
F&N AgriValley covers a 2,000 acre integrated dairy hub with a dairy (milk) manufacturing plant slated to complete by the 1st quarter 2026. This represents an exciting development for the company as it moves towards upstream integration.
Lim added, “Strategic initiatives such as F&N AgriValley reflect our ambition to offer Malaysians world-class fresh milk at affordable prices and contribute to the nation’s food security goals. While these investments may temporarily affect margins, we are confident with the potential returns in line with our plans and milestone targets.”