Vietnam to have paper straws for its Milo breakfast drink

Nestle has launched paper straws for the Vietnamese market after launching it in neighbouring markets of Indonesia and Malaysia late last year.
Nestle MILO launched the paper straws for its MILO Breakfast Drink to meet the rising green consumption trend in Vietnam.
According to a recent survey by Nielsen Vietnam, 80% of consumers are willing to pay more for ‘green’ and ‘clean’ brands. It is clear that there has been increased awareness among Vietnamese consumers about environmental issues. Nielsen Vietnam survey also showed that brands committed to green and clean products enjoy 4 times higher annual profits than their peers.
Nestle Vietnam (MILO) will put into use over 16 million paper straws for its MILO Breakfast Drink this year, contributing to a reduction of 6.7 tonnes of plastic waste.
The Vietnamese government currently targets a 75% reduction of plastic waste in beaches and oceans by 2030. It is also in line with Nestle’s own global commitments to reduce its own plastic use, aiming to make 100% of its packaging recyclable and reusable by 2025.
Paper straws are manufactured in line with European standards so they are safe to use without changing the flavor and aroma of the drink. The paper straws are also easily disposable and environmentally friendly. With a deep understanding of children habits, Nestle MILO has designed its paper straws to be as sturdy and look and perform exactly like plastic straws so that children can continue to enjoy their favorite MILO Breakfast Drink.