Indonesian coffee chain adopts blockchain solution to benefit all stakeholders

Blockchain technology firm Emurgo Indonesia has entered into a strategic partnership with Blue Korintji Coffee, a leading Indonesian coffee chain, to roll out its highly anticipated project branded as the ‘Emurgo Traceability Solution’.
The newly launched initiative will serve as an innovative enterprise-grade solution centered around the use of blockchain technology in modernising the traditional supply chain traceability standards. It aims to benefit all in the supply chain from farmers to suppliers to end consumers.
The Emurgo Traceability Solution is the first blockchain-powered enterprise solution offered by Emurgo’s Enterprise division, and Blue Korintji Coffee will be the first enterprise that will employ the Traceability Solution to its coffee supply chain to benefit farmers as well as consumers. Emurgo is also a proud founding entity of leading blockchain network, Cardano.
Through its integration with the coffee firm, Emurgo will leverage Cardano’s highly efficient blockchain expertise into the network to increase the visibility and in streamlining the purchasing prices between the stakeholders. It promises to render the immutability feature to the collected data and information on the blockchain network.
The team at Blue Korintji Coffee has also committed to enriching the farmers by accumulating a portion of sales revenue that has accrued by the employment of the solution and investment into production sustainability in a big way. The purchasers of the coffee need to scan the QR code displayed on the coffee shop to get all the information about the origin of their favorite coffee.
With the use of Emurgo Traceability Solution, the Blue Korintji Coffee brand aims to give farmers their genuine share of profit, which often is lost due to market price manipulation by the big industry players. It is keen to promote transparency for the purchasers as well as fair profit sharing for the poor coffee farmers.