Amcor, a global leader in developing and producing responsible packaging solutions, and China’s premium pet food brand Ge Wu An, have launched the Li Kou pet food cup, marking the first commercial deployment of an inverted-cup packaging format in China.
As the format’s key differentiator, the bottom seal enables pet owners to simply peel, invert, tear and lift to release the entire meal cleanly into a bowl in one piece without scraping or scooping. The integrated packaging solution combines a polypropylene cup body, top lidding film and bottom seal film.
Li Kou was developed to address common frustrations associated with serving wet pet food from traditional cans, including broken pull rings, sharp edges and food residue left in the packaging. The cup-and-film structure also offers a lightweight alternative to traditional aluminium cans, using less material per unit and reducing product weight during transportation.
The innovative pet food cup combines Ge Wu An’s understanding of pet owners and the wet pet food market with Amcor’s packaging expertise and development capabilities; working together for a year to turn ideas into a commercially viable packaging solution.
