Australian juice manufacturers like The Original Juice Co. (OJC) aims to maximise its commercial opportunities on a global scale, particularly in mainland China which accounts for 18% of juice sales in Asia. OJC has recently signed a juice supply agreement with Aldi China.
The juices segment in Asia recorded US$31.6 billion in revenue in 2023 and it is expected to continue to grow at 4.2% annually. Mainland China is a key market with its orange juice segment forecast to contribute US$1 billion by 2026.
OJC has agreed to supply Aldi China with 3 key products including an orange juice variant, apple juice variant and a mixed green juice variant under their private label brand ‘Urban Eaters’. The first shipment of 5 containers is due in late May 2023.
In addition, OJC has also executed Distribution Agreements with Evergrow and Happy Valley to distribute orange and apple juice into the wider Chinese and Malaysian markets. Evergrow will use the ‘Australia’s Garden’ brand range, while Happy Valley will distribute under their renowned ‘Happy Valley’ brand in Malaysia.
The trend for common imported juices is growing in Malaysia, particularly among the country’s young consumers and people in larger urban areas generally.
OJC CEO Steven Cail said, “OJC has worked really hard at growing domestic volumes within the supermarket retailers which will now provide a great launching pad to provide premium Australian juice across various distribution channels both domestically and internationally.” Cail also mentioned that the export agreements are the beginning of the next growth strategy towards profitability.
