Vietnam’s largest coffee chain, Highlands Coffee has recently opened its 1,000th store in Hanoi marking a significant milestone in the brand’s nearly 3 decade journey.
The company serves more than 100 million cups of coffee annually and has become part of the daily routines of millions of Vietnamese consumers.
From selecting high-quality Robusta and Arabica beans from coffee-growing regions across Vietnam to refining roasting and blending techniques, Highlands Coffee aims to showcase the distinctive character of Vietnamese coffee while maintaining consistency in every cup.
Over the past 3 decades, Highlands Coffee has become more than a coffee chain for many Vietnamese consumers. Its stores have evolved into spaces where people begin their mornings, reconnect with old friends, hold business meetings, celebrate milestones, and build relationships. Designed as open and welcoming environments, Highlands Coffee locations have become what many customers consider a ‘second home’.
