In May, Itochu Corporation via its HK affiliate, has increased its investment in Nissin Marketing and Sales (H.K) (NMS), which oversees food wholesale operations in the Hong Kong and China region.
NMS will leverage the Itochu Group’s product procurement capabilities and global network to promote the attraction of food brand partners in the region. Consumer needs are diversifying and sales channels are changing in the Hong Kong and China food market. The importance of logistics efficiency is increasing. Through this investment, Hong Kong Nissin Food Products and Itochu Hong Kong will strengthen NMS’s distribution base by enhancing product procurement capabilities, expanding its brand portfolio, and developing sales channels both online and offline.
