On 21 July, South Korean premium dessert brand, ROROMALLO, made its way into Singapore via 7-Eleven stores, marking its first step into the Southeast Asian market.
ROROMALLO debuted 5 frozen dessert products simultaneously, demonstrating the brand’s diverse product portfolio and long-term commitment to the Singapore market.
The launch lineup includes Ice Brulee Vanilla, Ice Brulee Caramel, Ice Chocolate Dubai Style, Mini Dubai Chewy Cookie, and Dubai Chewy Cookie. By unveiling a broad range of products at once, ROROMALLO aims to effectively showcase its brand variety and rapidly establish a strong foothold in Singapore’s frozen dessert market.
Amid growing global interest in K-desserts, ROROMALLO plans to expand its footprint across Southeast Asia. Beginning with Singapore, the brand intends to sequentially expand its product lineup and distribution network to key Southeast Asian countries including Malaysia, Thailand, and Vietnam, thereby accelerating its penetration of the global K-dessert market.
ROROMALLO is currently in discussing with 7-Eleven over the operation of brand-exclusive freezers in stores. Once implemented, these dedicated freezers are expected to significantly boost brand visibility and consumer accessibility, further bolstering ROROMALLO’s competitive edge in the local market.
ROROMALLO is a frozen dessert brand owned by Roro F&B Co., Ltd and has gained popularity via the convenience store format in South Korea.
