Milkground, one of China’s leading cheese brands has announced a strategic partnership with DKSH to bring a wide range of cheese products to consumers in Hong Kong.
Hugo Reyes, DKSH Vice President, FMCG, Greater China said, “Milkground has built a reputation in China for quality, nutrition, and innovation that few dairy brands can match. Consumer habits across Asia are shifting toward convenient and healthy snacking, trusted premium brands and family-oriented food solutions – trends that open up substantial opportunities for Milkground’s full range across multiple markets.”
The partnership will begin in Hong Kong’s retail market, with plans to expand into food services and, over time, other markets across Asia through DKSH’s regional network. For Milkground, DKSH was a natural choice: entering a new market takes more than getting products onto shelves – it takes an understanding of local tastes, strong retail relationships, and the patience to build a brand families trust over time, all strengths DKSH brings to the table.
Reyes added that Milkground, backed by Mengniu Group, brings mature industry experience, strong dairy R&D capabilities, and a solid supply chain, giving it a firm base for future category growth. As dairy consumption grows across Asia, he said the 2 companies see room to expand beyond cheese over time and look forward to exploring that opportunity together.
Kuai Yulong, Milkground President said, “Hong Kong remains one of Asia’s most dynamic and internationally connected consumer markets. For Milkground, our ambition is to become not just a leading Chinese brand, but a name recognised all over the world. Today’s launch is the first step of that journey.”
Milkground mentioned 3 strategic priorities for its partnership with DKSH in Hong Kong and this include:
- Growing the range: From children to adults, from everyday snacking to the family table, Milkground plans to keep expanding and refining its cheese offerings, so Hong Kong consumers have more ways to enjoy quality cheese – and more households across the city can make it part of daily life.
- Listening to the market: Milkground will pay close attention to how Hong Kong shoppers actually buy and use cheese. That feedback will keep shaping everything, from product updates and shelf displays to the in-store experience.
- Working hand in hand with DKSH: Both companies plan to work closely, share information openly, and move quickly as they keep improving products, operations, and service together.
Kuai noted that Hong Kong consumers already have a strong appetite for cheese and well-established habits around it, which makes the city an easier market to enter than most. He sees it as the perfect place to test whether Milkground’s products can win over consumers in international markets, providing a meaningful ground for the brand’s broader ambitions into neighbouring markets like Macau, Central Asia and Southeast Asia.
