McDonald’s has doubled the number of its McCafe outlets in China to 1,600 over the past 6 months, focusing on 1st and 2nd tier cities.
It has also released a series of 4 new coffee beverages in late April including fruity americano and a latte with a special blend of coffee beans from countries like Brazil and Rwanda.
McDonald’s plan is to invest up to US$390 million in the next 3 years in China to add a McCafe wherever there is a McDonald’s outlet. The goal is to grow its McCafe coffee outlets to 4,000 by December 2023.
McCafe strategic advantage is its competitive pricing with its coffee costing only around Rmb 20 (US$3.10) in China, much lesser than Rmb 30 (US$4.70) for a Starbucks coffee.