WinCommerce, the grocery retail arm of Masan Group, has reopened the WinMart Thang Long store in Hanoi’s Cau Giay district to be the first one with the experience store model.
The 2,120 sq.meter store, one of the largest among WinCommerce outlets, not only offers ultimate shopping experience but also bonding activities for families as it seeks to serve different customer segments in the urban areas.
WinCommerce will replicate this new model in provinces and cities across Vietnam.
Apart from this new store model, it has also designed the WinMart+ Rural model to serve cities’ outskirt and rural areas, targeting rural households with ‘Elevated’ shopping habits and promoting sales of local farm produce.
WinCommerce is Vietnam’s largest modern retail network with 3,268 WinMart+ minimarts and 130 WinMart supermarkets.