Philippines’ leading food and beverage kiosk operator, Fruitas Holdings, Inc has allocated Pesos 120 million (US$2 million) for capital expenditures in 2026, targeting the opening of up to 100 new branches under its House of Fruitas brand.
Fruitas might increase its investment if the country’s economic growth improves this year. Roughly ¾ of the investment will go to store expansion with the remainder spent on upgrading and logistics.
In 2026, Fruitas aims to expand its store network with a mix of kiosks, community stores, and restaurants.
In the past, Fruitas has invested substantially on acquisitions with majority stake in Mang Bok roasted chicken and Sugarhouse cake/pastry brand in 2024. In 2023, Fruitas acquired the Ling Nam noodle house brand and the Fly Kitchen cloud kitchen company.
