Philippines’ globally-renown spirits brand owner, Emperador (EMI) is investing Pesos 7 billion (US$125 million) to expand its whisky and brandy production overseas.
Most of the investment will be in increasing whisky production at its 5 distilleries in Scotland as well as the upgrade of existing equipments. A smaller portion will be allocated to boosting brandy production across its facilities in the Philippines, Spain and Mexico.
Emperador’s whisky business includes 4 malt distilleries namely The Dalmore, Fettercairn, Jura, and Tamnavulin, and one grain distillery.
The investment aims to increase its international sales to 50% of group revenue by 2025. Currently, Emperador sells its products in more that 100 countries.
Emperador is part of the giant Alliance Global Group which also owns integrated resorts and McDonald’s business in the Philippines. For the first quarter 2023 alone, Emperador reported Pesos 15.6 billion (US$280 million) in revenue.
Emperador President Winston S. Co said, “As we continue our internationalization journey and expand our market reach, we are investing in better capacity to ensure that we can supply the growing demand for our high-end premium brands.”