DKSH has entered into a new partnership with Mandalay-based Classic City Food Production and Distribution Company Limited (Classic City) to distribute its well-loved instant noodle brands nationwide in Myanmar, leveraging the former’s extensive distribution network, market expertise, and end-to-end commercial capabilities.
Classic City is known for its traditional-fusion ready-made noodles and mainstream instant noodle products.
Under this partnership, DKSH will support the nationwide growth of Classic City’s noodle brands, including Burma Classic Briyani, Lady Shan Traditional Fusion Ready-Made Noodles, and Htaw Instant Noodles across all key retail channels.
Classic City, already established in the Myanmar market, is now preparing to scale its reach and deepen distribution across the market.
Stephen Mawby, Vice President, Fast Moving Consumer Goods, DKSH Myanmar said, “We are delighted to welcome Classic City, a respected local food producer, to our FMCG portfolio. This partnership also marks DKSH’s first step into the instant noodle segment in Myanmar, a category with strong consumer demand and significant growth potential. With our nationwide reach and integrated commercial solutions, we are well-positioned to accelerate the brand’s growth and ensure its products reach consumers across every channel.”
