In August, CJ Foods Vietnam’s Bibigo brand launched the ‘Korean Food Truck’ campaign covering 162 locations across 11 cities in the country. The aim is to introduce the distinctive flavors of Korean cuisine to Vietnamese people.
The Bibigo food truck, which commenced its journey in HCMC, will traverse traditional markets, night markets, residential areas, and universities. At each stop, local customers will get the chance to savor Bibigo’s signature Korean dishes such as Mandu, Kimchi and Tokbokki.
This initiative aims to bring the authentic Korean culinary experience to Vietnam’s major cities, while at the same time raise awareness of Korean food which can be tasty yet healthy and wholesome for the locals.