Betagro Public Co., Limited (Betagro) is planning to accelerate the expansion of its premium pet food business. Leveraging its expertise in food and nutrition, Betagro plans to expand its premium pet nutrition portfolio and accelerate entry into new high-growth international markets.
According to Somcharn Suphapitiporn, Chief Operating Officer of Pet Business at Betagro, the premium dry food, wet cat food, and premium snacks are key growth drivers for the pet food market in the future. Thailand’s overall pet market is valued at Bt 43.4 billion (US$1.3 billion) in 2025 with an impressive double-digit growth of 12% annually. Despite this rapid growth, pet food penetration rate in Thailand is only 40%, much lower than 90% in Japan and the US, signifying huge potential for further growth.
To capitalise on this opportunity, Betagro plans to broaden its premium pet nutrition portfolio, boost brand awareness through brand ambassadors, celebrities and influencers in the domestic market, and pursue new international markets. Betagro continues to expand its high-value-added product portfolio, including therapeutic products, wellness items and innovative snacks, all made with human-grade ingredients.
Currently, Betagro’s key export markets include Japan, the Philippines and Malaysia, however it plans to expand into new markets like Brunei, Hong Kong, South Korea and the Middle East.
The company aims to raise the premium segment’s contribution to 54% by 2028, up from 45% in 2026. In 2025, its pet business grew 25% to Bt 2.7 billion (US$80.9 million) in sales.
Mr Somcharn added that the company is currently operating at 75% capacity producing 9,000 tonnes per month. Moving ahead, Betagro is also planning to expand its capacity by installing new machineries at the existing plant.
Betagro grows its pet food portfolio using advanced technology while working closely with nutritionists and leading university veterinarians.
Its existing production facility also operates under smart factory standards that champion environmental sustainability through clean energy, efficient resource management, and greenhouse gas reduction.
Betagro’s existing pet food brands include Perfecta, DOG n joy, CAT n joy, and BingoStar.
