Chinese tea producer, Xiangpiaopiao Food Co., Ltd has recently signed a 12-year strategic cooperation agreement with Oatly China to explore the Chinese market for plant-based drink products.
The 2 partners will establish a joint venture (JV) to conduct R&D, production and sales of oat drinks in China. One of Xiaopiaopiao Food’s brand, Lan Fong Yuen and Oatly will jointly develop pre-packaged plant-based drinks.
The introduction of oat-based milk tea will contribute to Xiangpiaopiao Food mission to focus on healthier drink alternatives while ensuring a more sustainable growth for its business.
Oatly China is a wholly-owned subsidiary of Swedish-based Oatly Group AB which is also the largest oat drink company. Xiangpiaopiao Food is a major tea producer with 3 brands which include Xiang Piao Piao Senpure, Meco and Lan Fong Yuen.
