Lactasoy Co., Ltd, via its new brand Benefitt, has developed Thailand’s first high-protein UHT-milk. The new Benefitt High Protein UHT Milk is filled in SIG SmallBloc 350 ml carton packs and is now available nationwide at 7-Eleven stores. With 31g of protein per pack, the product brings a new level of convenience to Thailand’s growing demand for high-protein beverages.
In the past, high-protein milk in Thailand is usually available in pasteurized formats that require cold-chain distribution with shorter shelf life. Benefitt High Protein UHT Milk overcomes these limitations through aseptic processing and packaging, allowing consumers to enjoy high protein nutrition in an ambient RTD format that fits easily into daily routines.
Made of high-quality ingredients, the new product provides 31g of protein per 350ml serving and is formulated to offer a smooth, low-viscosity texture that is easy to drink. It contains no added sugar and is suitable for a wide range of consumers including those seeking convenient meal replacements, office workers looking for nutritious options, and health-conscious individuals focused on protein intake.
The product is filled on an SIG Small 24 Aseptic filling machine, which supports 16 packaging options in terms of formats, volumes and openings combined with unmatched quick volume and format changeovers. This flexibility enables beverage producers to introduce new formats without additional investment in new filling equipment. For Lactasoy, the solution offered the agility to expand into a new category with an ambient, RTD high-protein beverage.
Phanwana Mahasup, Advertising Manager and Marketing Coordinator for Benefitt at Lactasoy said, “Our goal with Benefitt is to make high-protein milk accessible, convenient and enjoyable for consumers across Thailand. The UHT format allows us to deliver high nutritional value without the need for refrigeration, and the SIG packaging gives us a solution that is easy to carry, easy to drink and suitable for nationwide distribution.”
The introduction of Benefitt High Protein UHT Milk represents a new step forward for Thailand’s beverage market. By combining nutritional innovation with ambient UHT technology, Lactasoy and SIG are helping create new opportunities in the growing high-protein segment.
