Givaudan, the global leader in taste and wellbeing, has announced the results of an open-label clinical study, conducted with Michigan State University (MSU) and PitFit Inc, a premier training facility for professional race car drivers in Indianapolis, U.S. The study used state-of-the-art tools to assess the impact of Cereboost™, Givaudan’s patented American ginseng extract, on the drivers’ reaction time.
The study revealed notable improvements in driving performance among drivers who took CereboostTM for 2 weeks, including a significant reduction in the fastest lap time (3 seconds) and significantly faster throttle application on corners. Participating drivers (94%) reported increase in their focus; and 91% confirmed that the effects of Cereboost™ is faster than the other products that they have tried.
Jim Leo, CEO of PitFit said, “As the industry leader in human performance coaching for motorsports, PitFit has always taken a proactive approach to researching anything that might improve our clients’ performance. Given our strong interest in supporting drivers’ performance, we began exploring research on nutritional supplements that could assist us in our quest. CereboostTM was an obvious choice, as it’s backed by peer-reviewed research to support attention and focus.”
For more information, click on: Givaudan Singapore Pte Ltd
