Discover ube, the purple yam from Southeast Asia that is invading coffee shop menus: naturally sweet, with a subtle nutty taste, it is the star ingredient of the creamy and colorful Ube Latte!
Ube Latte is establishing itself as the new star of coffee shops, driven by a vibrant aesthetic and a unique aromatic profile with sweet biscuity, powdery and creamy notes.
Ube is a variety of yam (Dioscorea alata) that is widely used in Filipino cuisine, particularly in traditional desserts like halo-halo or ube halaya. Its naturally purple color makes it a strong visual ingredient, while its subtle flavor and melt-in-your-mouth texture allow it to easily blend into creamy or baked goods. Unlike the purple sweet potato, which is often confused with it, ube offers a more delicate flavor profile, with notes similar to vanilla and hazelnut.
A true digital phenomenon, this Ube Latte drink has accumulated more than 200 million views on TikTok and appears in more than 600,000 posts on Instagram. Its popularity is explained as much by its visual appeal as by its ability to be integrated into creative and original recipes.
Ube pairs perfectly with ingredients like coconut, matcha, and vanilla, creating refined and memorable taste experiences. With rising consumer expectations especially among Gen Z and Millennials, Ube with its vibrant color and wholesome flavors offers a unique storytelling and sensory impact.
Visit Prova team (Hall 1, Booth D14) at Fi Asia 2025 exhibition, which will be held from 17-19 September at Queen Sirikit National Convention Centre in Bangkok, Thailand to find out more about its unique Ube flavor and other innovative solutions, creating lasting impressions on your next creations.
For more information, click on: Prova Asia Co., Ltd
