Lesaffre is consolidating its presence in China with the addition of a new state-of-the-art industrial production lines at its existing Baking Center™ in Shanghai. The new ‘Asia- Pacific Industrial Baking Center™’will be its 2nd facility after the one in Vienna, dedicated to serving only industrial clients.
The center will leverage the company’s network of professional bakers and technical experts, and provide tailored technical support and solutions to industrial clients for the Chinese market, including custom-formulated improvers, sensory analysis, and flour analysis to meet the unique needs of each customer.
This initiative provides important support for developing more efficient industrial innovation technology solutions. This new facility will enable the Baking Center’s bakers to explore new products with their clients, including buns, sandwich breads, laminated pastries, and high-hydration doughs like ciabatta and pinsa and to test them in real production conditions.
Equipped with complete industrial-grade production lines developed in strategic partnership with leading global equipment suppliers, the Asia-Pacific Industrial Baking Center™ creates a practical bridge between R&D and industrial-scale manufacturing.
Timothé Dupont, President of Lesaffre’s Asia-Pacific Breadmaking Region said, “This is a significant milestone in Lesaffre’s commitment to deepening its roots in the Asia-Pacific region and accelerating innovation across the industrial baking community. Our vision is for this Baking Center™ to be the hub where our experts collaborate with clients across all Asia-Pacific to drive innovation in baking. The establishment of an Industrial Baking Center™ in Asia Pacific marks a deep integration of technological innovation and consumer demand, which will significantly contribute to the continous upgrading process of the industrial baking sector.”
Jerome Vanachter, General Manager of Lesaffre Greater China said, “With the great support from leading global equipment suppliers AMF Bakery Systems and MULTIVAC Group, this evolution now allows us to host industrial customers and tackle the challenge of innovation in baking together with them. We anticipate this platform will enable our customers in China to conduct more thorough testing and optimization prior to mass production, without disrupting daily operations, thereby improving product development efficiency and success rates.”
Lesaffre has opened 53 Baking Centers™ worldwide since establishing the first one in France in 1974. The Baking Center™ is a pioneering concept created to meet the evolving needs of bakery customers, now operating as a global reference in baking fermentation. Lesaffre has leveraged its expertise to serve customers through market insights, innovation, formulation, analysis, scientific support, and training. Over 300 technicians collaborate daily with customers as co-innovators to develop the baking solutions of the future.
