Laos has taken a major step toward strengthening its global trade competitiveness with the official adoption of GS1 international standards, the same globally recognised product identification system used across more than 120 economies.
The Lao Brewery Company (LBC) became the first company in Laos to receive an official Lao barcode under the new framework.
GS1 standards are widely used around the world to improve product identification, traceability, and supply chain visibility.
Henrik Juel Andersen, Managing Director of LBC, noted that the decision reflects the company’s long-standing commitment to building systems and capabilities that support both its growth and the broader development of Lao commerce. LBC has set a clear benchmark for other producers in the food industries to follow.
