The Indonesian government has introduced a new layer of accountability for businesses under the Halal Product Assurance framework. Circular Letter of the Halal Product Assurance Organizing Agency BPJPH No. 7 of 2025 issued on 28 August 2025, requires businesses not only to be halal-certified, but to visibly shows signs of its halal status to the market.
Under this circular, businesses must comply with 2 key obligations namely to display the national halal label using BPJPH’s official design and placement standards; and the publication of the halal status and information across digital channels (company websites, social media, marketplaces, digital catalogues etc). When posting on social media like Instagram, TikTok or Facebook, businesses are required to mention or tag BPJPH’s official accounts (@halal.indonesia or Halal Indonesia). There must also be at least a visual display of the Indonesian Halal Label in promotional materials.
Businesses must send proofs of such publications to BPJPH by emailing to publikasi@halal.go.id.
Since the enactment of the Halal Product Assurance Law, all products circulated, imported or traded in Indonesia must be halal-certified, except those explicitly made from prohibited (haram) materials, which must instead be labelled as ‘non-halal’.
Mandatory halal certification is being implemented in stages, based on the scale and origin of the business. For medium and large enterprises, the obligation to obtain halal certification for food, beverages, slaughtered products and slaughtering services was in effect from 17 October 2019 to 17 October 2024. The phased enforcement period for the same product categories extends from 17 October 2019 to 17 October 2026, for micro and small enterprises.
For imported or foreign products, the effective date for mandatory halal certification will be determined by the Minister of Religious Affairs no later than 17 October 2026.
This regulation formally transitions Indonesia’s halal label from the previous MUI halal logo to the new national halal logo established by BPJPH. Businesses still using the old logo may continue doing so until 17 October 2026, by which time they must either deplete their packaging stock or affix the new halal label to subsequent production runs. The transition may occur gradually as existing packaging is phased out, with companies encouraged to redesign their product packaging to align with BPJPH’s official labelling standards. Businesses must also display the official Halal label clearly and correctly on the packaging. Under BPJPH Decree No. 145/2022, there are however exemptions to the requirement to include halal labels on certified products and these apply to products with packaging too small to fit all required information; products sold and packaged directly in front of consumers in small quantities; and products sold in bulk without individual packaging.
Non-compliance with the labelling and publication requirement may result in either a written warning, administrative fine of up to Rp 2 billion (US$120,000), revocation of the halal certificate or forced withdrawal of the products from the market, depending on the severity of each case.
