JU LIN C, a dietary supplement made from Cricket Protein Extract, made its 2nd debut at THAIFEX-Anuga Asia 2025, a year after it was also featured during World AMR Awareness Week 2024 (WAAW) a Global initiative co-organized by the World Health Organization (WHO), Food and Agriculture Organization of the United Nations (FAO), the World Organisation for Animal Health (WOAH), and USAID.
It is also believed to be the world’s 1st capsule supplement using Cricket Protein as a prebiotic. Scientific tests showed that cricket proteins can enhance probiotics growth up to 9 times within 24 hours, compared to only 2x with standard MRS culture media.
JU LIN C is a groundbreaking innovation that combines the power of probiotics and prebiotic. It utilizes cricket protein extract as a novel growth stimulator for Thai probiotic strains, developed by the Center of Excellence in Probiotic Research, Faculty of Medicine, Srinakharinwirot University.
The key benefits of JU LIN C which has been scientifically proven include lowering cholesterol levels, reducing inflammation, supporting liver health and reducing hepatitis risk, decreasing blood pressure, helping regulate blood sugar levels, modulating and strengthening the immune system, assisting with weight management, providing antioxidant properties and balancing gut microbiota.
JU LIN C is manufactured by Adsgo Drugs Co., Ltd and distributed by Kamisu Super Ento Products Co., Ltd.
The product’s innovative achievement is backed by scientific research and is patent pending in both its formulation and production process. The product was developed through collaboration with leading Thai researchers and supported by a research grant from the Agricultural Research Development Agency (ARDA), Thailand.
Thai probiotic strains in JU LIN C’s won global recognition when it received 2 prestigious awards at the 50th International Exhibition of Inventions Geneva held in April 2025 in Switzerland. The 2 awards include the Gold Medal for ‘Thai Probiotic Innovation for the Prevention of Non-Communicable Diseases (NCDs)’ and Silver Medal for ‘Thai Probiotic Innovation for Fat Reduction and Immune Enhancement’.
These accolades and patents serve as strong evidence of JU LIN C’s scientific credibility, health benefits, and breakthrough innovation in the field of probiotic supplements. It marks a significant step forward in applying sustainable insect-based biotechnology to improve public health on an international scale.
Presently, JU LIN C has a recommended selling price of Bt 690 (US$19) per box of 15 capsules. Positioned as a premium product due to its scientifically proven superior health benefits, it will also reach out to health-conscious consumers who are also looking for sustainable food alternatives.
According to Ms Suwimon Chantajohn, Founder and CEO of SiamBugs Thailand and Kamisu Super Ento Products, the distributor for JU LIN C, “The product is poised for success because it combines cutting-edge science, sustainable innovation, and culturally relevant ingredients to meet growing global demand for health supplements that truly deliver results.”
This year, Ms Suwimon disclosed plan to expand the market for JU LIN C to Southeast Asia and global markets. JU LIN C will be positioned as a premium functional synbiotic for health-conscious consumers and sustainability advocates.
The company is eyeing for strategic partnerships with regional distributors, while it continues with its digital campaigns and participation in international health and wellness exhibitions to reach both regional and global markets.
