Wanglaoji Health Industry is ramping up efforts to expand its herbal tea products into overseas markets, via production cooperation agreements.
Its Guangzhou-based firm has signed a production cooperation agreement with Baosteel Can Making Malaysia, a subsidiary of Baosteel Packaging, a leading domestic enterprise in fast-moving metal packaging materials. Deputy General Manager Ye Jizeng said, “We’ve already set up production lines in Malaysia and signed a global strategic cooperation agreement with Baosteel Packaging. In the future, we plan to localize production in more locations where Baosteel Packaging has factories, such as Vietnam and Cambodia.”
The canned production line in Malaysia is undergoing testing and will have an annual output capacity of 800 million cans, adding that the next step will be to set up a bottled production line.
Wanglaoji has also unveiled 4 new cans for international distribution, which will be sold in overseas markets under the firm’s Walovi brand.
Looking forward, the company will launch more products in Southeast Asia, North America, Europe, and Oceania. Wanglaoji has also signed deals with its first batch of sales partners for the international cans, including Dianping, Ocean Engine, Taobao Flash Buy, Meituan Takeaway, and Canada’s JYE.
On the supply chain front, Wanglaoji is focusing on localized production in Southeast Asia. “By exporting concentrate for local bottling, we have already completed the trial production of our first batch of products in Malaysia. We will expand localized production to more Southeast Asian countries.”
Currently, its best performing market is the US followed by Southeast Asian markets such as Vietnam, Cambodia, and Myanmar.
